Vallon Launches Plastic Cleanup Partnership With CleanHub

Image courtesy of CleanHub

AMSTERDAM—Vallon, an outdoor eyewear brand, has announced a new partnership with CleanHub, a Berlin-based company that provides a scalable solution to plastic pollution, to continue its plastic cleanup commitment—pledging 1 kilogram of plastic waste to be collected and recycled for every pair of eyewear sold. Rooted in their connection to the outdoors, Vallon said in the announcement that “the partnership reflects the company’s belief that gear designed to last a lifetime should also contribute to protecting the environment.” The company also advised that this commitment is part of Vallon’s existing sustainability efforts.

As part of this ongoing mission, Vallon said it has transitioned from its previous partnership with Empower, a plastic cleanup charity, to the new collaboration with CleanHub, enabling the brand to continue its plastic recovery program. To date, Vallon said it has collected more than 202,000 kg of plastic waste, estimated at more than 10,000,000 plastic bottles.

CleanHub operates a digital track-and-trace system that monitors plastic waste, from collection, through to sorting, and responsible processing, the announcement said. Their methodology is independently verified by TÜV SÜD, a global German company that provides testing, certification, auditing, and advisory services for safety, security, and sustainability, and Vallon customers will receive post-purchase updates detailing the cumulative plastic recovery progress that their purchase has supported.

Working with CleanHub, Vallon’s recovery efforts will be focused on CleanHub’s Clean Kerala project in southwestern India—a coastal region historically affected by insufficient waste management infrastructure. The company said the initiative delivers door-to-door waste collection services in local villages, preventing plastic from entering the coastal ecosystems, or being openly burned.

The project is also powered by women-led waste management groups, who Vallon said are the backbone of the project. “This program helps provide them with upskilling workshops, and stable livelihoods,” the company stated. “By combining environmental recovery with social empowerment, Clean Kerala aims to create lasting, community-driven change.”

Vallon said CleanHub is just one part of its greater sustainability journey which also includes utilizing recycled and bio-based materials in their frames, plastic-free packaging, and helping offset climate change through a unique partnership with Team Malizia and the Malizia Mangrove Park in the Philippines. For every Malizia frame sold, Vallon will donate 10 mangroves to the park.