‘I don’t talk B2B or B2C. I talk B-to-human’
B2B marketing is often treated as a different entity to B2C marketing, but Sarah Roberts, CMO at mobile infrastructure provider...
Business Through Advertising
Amazon’s ad business stays strong as CTV, DSP offerings improve
Dive Brief: Amazon’s revenue generated from advertising rose 22% year over year to $15.7 billion in Q2 2025, per an...
Yelp Launches Local Co-Branded Showcase Ads
Yelp is diving deeper into the ad business game, launching Local Co-Branded Showcase Ads. This new ad unit provides national...
McDonald’s launched its biggest marketing campaign in history. It worked
Facebook Tweet Email Link New York — McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft...
Amazon Is Quietly Building a Massive Advertising Business
Key PointsFor years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed...
Marketing Masterclass: The seven fatal marketing mistakes killing your business and how to avoid them
As I write this article, Digital Jersey has just sent me an email with a blog written by growth strategist...
Slow and steady: Inside Merit Beauty’s marketing strategy
Beyond spend, algorithms pose a subtler creative risk. “They serve everyone the same content, so art directors, marketers, creators all...
Attract Investors With the Right Marketing Strategy
While new businesses fuel the economy’s growth, they also create a fiercely competitive funding environment, with each new entrant fighting...
Door-to-door salespeople are finding success amid skepticism of online scams
Cost of LivingWho's that knocking at my door?Sure, we live in the digital age. But when most of us ignore...
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