Inside Amazon’s Plan to Overtake the Trade Desk, Google, Win DSP Race
The Trade Desk has a target on its back — shaped like an Amazon logo.Earlier this month, The Trade Desk's...
Business Through Advertising
Perplexity Ad Chief Taz Patel Departs
Taz Patel, head of advertising and shopping at the AI search startup Perplexity, has left the company after nine months,...
Watchdog fines AliExpress, affiliates over breaches of consumer protection, advertising laws
AliExpress logo is seen in this illustration taken Feb. 11. The Korea Fair Trade Commission (FTC) has fined AliExpress...
Why Is It Getting Into Sports Ads
Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into...
45 Marketing Ideas for Small Businesses (2025)
So you’ve started a business—now it’s time to promote it. Marketing your small business means spreading the word about the...
Amazon Is Quietly Building a Massive Advertising Business
Key PointsFor years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed...
Rethink Reach to Unify Your Linear and Streaming Advertising Strategies
The post was created in partnership with Samsung AdsMedia advertisers have long measured audience reach to determine how many unique...
Marketing, Politics, and Putting Customers First
by Kirk KardashianAug 20, 2025 At the end of October last year, Tuck professor Tami Kim led a special program...
Advertising Is Spotify’s Achilles’ Heel. Here’s Why.
Spotify's ad business is floundering."We have simply been moving too slowly," CEO Daniel Ek said on the company's latest earnings...
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