Steam forbids devs from in-game paid advertising, charging for Steam features
This week, Valve is reminding developers that they are not allowed to use in-game advertising on Steam.According to its rules...
Steam
Valve ban advertising-based business models on Steam, no forced adverts like in mobile games
Update: 10/02/25, 11:29 UTC - Turns out this was actually already a rule that Valve had (thanks SteamDB). It was...
/https://i.s3.glbimg.com/v1/AUTH_63b422c2caee4269b8b34177e8876b93/internal_photos/bs/2026/S/B/7tcnNwRWuM0qjxiJPdDQ/foto09emp-101-chat-b6.jpg "When advertising enters the conversation with consumers")
