The Strategic Shift To Partner Ecosystems
As Impartner's CRO, Curtis Brinkerhoff leverages 20+ years experience in sales leadership to empower today's enterprise partnership teams. getty Traditionally,...
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A Paradigm Shift In Marketing: Strategic Brand Partnerships
David Yovanno is the CEO of impact.com, a partnership management platform helping businesses grow through partnerships. getty With the meteoric...
IAB: Digital video advertising KPIs shift, with business outcomes on top
Dive Brief: Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators (KPIs) for digital video...
