AA marketer Will Harrison: ‘Marketing should inspire the whole business’
The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming itself...
Harrison
The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming itself...
/https://i.s3.glbimg.com/v1/AUTH_63b422c2caee4269b8b34177e8876b93/internal_photos/bs/2026/S/B/7tcnNwRWuM0qjxiJPdDQ/foto09emp-101-chat-b6.jpg "When advertising enters the conversation with consumers")
