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Cost per Thousand (CPM) Definition and Its Role in Marketing
What Does Cost Per Thousand (CPM) Mean? Cost per thousand (CPM) refers to the average cost a company pays for...
Definition
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Permission Marketing: Definition, Advantages, and Example
What Is Permission Marketing? Permission marketing refers to a form of advertising where the intended audience is given the choice...
What Is Performance Marketing? Definition and Beginner’s Guide (2024)
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” When the legendary...
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Definition and How It Works
What Is Distributed Ledger Technology (DLT)? Distributed ledger technology (DLT) is the technological infrastructure and protocols that allow simultaneous access, validation,...
What is transactional marketing? | Definition from TechTarget
By What is transactional marketing? Transactional marketing is a business strategy that focuses on single, point-of-sale transactions. The emphasis is...
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Definition, Examples, and How to Get Started
What Is Affiliate Marketing? Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic...
