Perplexity’s ad business is at a crossroads
The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been...
crossroads
The departure of Perplexity’s ads chief, Taz Patel, didn’t mark a pivot so much as confirm a tension that’s been...
/https://i.s3.glbimg.com/v1/AUTH_63b422c2caee4269b8b34177e8876b93/internal_photos/bs/2026/S/B/7tcnNwRWuM0qjxiJPdDQ/foto09emp-101-chat-b6.jpg "When advertising enters the conversation with consumers")
