New study shows inclusive advertising is better for business
members, including Unilever, representing 392 brands across 58 countries.Companies across categories from consumer goods and confectionery to healthcare, household products,...
Advertising
Why Discord is making key hires to build out its advertising business
Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish...
AI Advertising Faces a Big Problem: Consumers Don’t Like It
Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want...
Salada goes digital on advertising | Business
Salada Foods Jamaica Limited has gone digital while heading downmarket for fresh revenue. For the third quarter ended June, sales...
Advertising, not pay model, likely to drive revenue for video business | News
4 min read Last Updated : Jul 30 2024 | 12:06 AM IST After a brief period of rising...
Netflix’s Advertising Business Is Boosting Profit Margins
A year and a half after launching ads, ads are finally making a meaningful contribution to Netflix’s bottom line. Last...
.jpg&h=630&w=1200&q=75&v=20170226&c=1 "Can Netflix scale its advertising business? | Analysis")
Can Netflix scale its advertising business? | Analysis
Netflix is the biggest subscriber video streaming service in the world, with 269.6 million global paid memberships as of March...
UP ZOOM Announces its Expansion into the Thai Advertising Market
NEW YORK, US – Media OutReach Newswire – 17 July 2024 – Recently, UP ZOOM announced its expansion into the...
IAB: Digital video advertising KPIs shift, with business outcomes on top
Dive Brief: Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators (KPIs) for digital video...
