DoorDash acquires tech firm Symbiosys to supercharge its advertising business
DoorDash also unveiled AI-powered ad targeting. | Photo: ShutterstockDoorDash is doubling down on its advertising business.The food delivery company said...
Advertising
Outdoor Advertising Company Alma Strives to Set Industry Standards, Create Opportunities for Businesses
In an ambitious move to redefine the outdoor advertising landscape, Georgia’s leading outdoor advertising company Alma has announced plans to...
Meta expands AI-powered advertising tools to boost advertiser ROAS and business outcomes
To help businesses achieve better overall advertising performance, Meta is expanding our suite of products - such as Value Optimization,...
Should SMEs use data collaboration tools for advertising?
As businesses, staying competitive in digital advertising can feel like an uphill battle. With consumers demanding more control over their...
Evolution of commerce media networks in advertising
Advertising is the industry that won’t sit still. Over the past three decades, the industry has morphed again and again....
How Advertising Agencies Use AI to Pitch and Win Business
Don't sound the death knell for ad agencies yet.Artificial intelligence threatens to upend the ad agency sector. Ever-improving tools are...
OpenAI is burning billions. Advertising might be the exit plan
The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s...
Amazon’s Advertising Revenue to Surpass $60 Billion, Expands Beyond Search, ET BrandEquity
HighlightsAmazon's advertising business is projected to exceed USD 60 billion in retail media ad revenue this year, indicating its growing...
Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’
Rob Wheeler, until recently the chief marketing officer of GroupM, launched a new media venture on Tuesday called At The...
