Romanian affiliate marketing company 2Performant enters the Irish market

2Performant, the largest affiliate marketing player in Romania, announces the launch of its operations in Ireland. The move marks a new step in the company’s European growth strategy and comes at a time when Irish e-commerce is among the most developed in the region.

To coordinate the local market, the company has appointed Manus Ó Dálaigh as Country Manager Ireland. With 15 years of experience in marketing, sales, and e-commerce gained in organizations across Europe and the United States, he is known for delivering consistent commercial results and for building scalable growth mechanisms – from sales playbooks to discovery and customer success frameworks. Throughout his career, he has contributed to allocating more than €5 million in growth capital to e-commerce businesses while maintaining high standards of quality and customer satisfaction. He is currently expanding his expertise through a master’s program focused on applying artificial intelligence in business.

“We are a culture strongly oriented toward consumption, and the BusinessLeague platform fits perfectly in a mature market like ours. The first results are already visible. We have onboarded the first Irish stores, and around 30 more are already in the pipeline. At the same time, we are seeing the first cross-border transactions: shops from Ireland selling through Romanian affiliates. It is very clear proof that the model works internationally,” says Manus Ó Dálaigh, Country Manager Ireland, 2Performant.

Ireland is a territory with exceptional adoption of online shopping: while in Romania around 60% of consumers have made at least one online purchase in the past year, in Ireland the figure reaches 96%. Moreover, 74% of Irish consumers order food online every week. For local merchants, the February–May period is considered optimal for testing and implementing new sales mechanisms.

In a market dominated by traditional relationships with performance agencies – where the usual model involves monthly invoices and fluctuating results – the approach proposed by 2Performant through the BusinessLeague.com platform changes the rules of the game. Merchants no longer buy promises or presentations; instead, they gain direct access to validated marketers who generate real sales.

The expansion into Ireland comes while the company’s capital increase is in full swing. Once the process is completed, the additional resources will accelerate the previously announced development directions.