Perplexity Ad Chief Taz Patel Departs

Perplexity has also experimented with unconventional ways to reach new users, including partnering with video podcasts and streaming shows from Theo Von and Ben Shapiro to answer real-time questions.

The New York Times has warned Perplexity to stop using its content, and earlier this month Japanese publishers Nikkei and Asahi Shimbun filed a joint lawsuit making similar claims of copyright infringement. 

Perplexity this week announced plans to share 80% of revenue from Comet Plus, its browser-based subscription product, with publishers—part of its effort to secure licensing deals amid these mounting legal challenges.

Correction, August 29 at 12:25 p.m. ET: An earlier version of this article incorrectly said that The New York Times had sued Perplexity. It had warned the company of legal action in a cease-and-desist letter.