Grass Valley announces strategic partnership

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Arrangement with First Gulf Company intended to amplify presence across Middle East market

Grass Valley, a leading innovator for live production solutions, has announced a multi-year, multi-million dollar strategic partnership agreement with First Gulf Company, a pre-eminent systems integration firm based in Saudi Arabia. This collaboration marks a significant milestone for demonstrating Grass Valley’s commitment to expanding its footprint in the Saudi market, reinforcing its industry leading position in this rapidly evolving media hub for the Middle East.

“The Middle East market, particularly Saudi Arabia, is on the cusp of becoming a leading media force, driven by vision, ambition and substantial investments in live sports, events, content production, and entertainment,” enthused Louis Hernandez Jr, executive chairman and CEO of Grass Valley. “Our alliance with First Gulf Company is a strategic move to seize this momentum and provide best-in-class, award-winning solutions to the region. Together, we’re poised to redefine the media landscape with innovations that cater to the evolving needs of leading media and entertainment players.”

First Gulf Company, renowned for its expertise in systems integration and a pioneering accredited partner for GV’s Agile Media Processing Platform (AMPP), shares Grass Valley’s vision of revolutionising the media and entertainment industry. Joe Chbat, executive VP at First Gulf Company, commented on the partnership: “We are excited to collaborate with Grass Valley and are glad to take this partnership to the next level to serve our clients with advanced technology. Our shared commitment to excellence and innovation is a testament to our combined potential to set new industry standards. By integrating Grass Valley’s state-of-the-art solutions, like the LDX100 series cameras, K-Frame switchers, Kaleido IP multiviewers and GV’s AMPP SaaS Platform, we are not just responding to the current demands but also helping shape the future of media production and distribution in the Middle East.”

The partnership has already demonstrated its proven potential through successful projects such as the deployment of Studio A for the Saudi Broadcast Authority and innovative IP studio and IP playout projects with Bahrain TV. These initiatives underscore the synergy between Grass Valley’s technological prowess and First Gulf Company’s integration expertise, setting the stage for transformative projects across the region.


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