Fairstone Ireland expands with BRM Financial Services partnership

Fairstone Ireland continues growth with another strategic partnership with BRM Financial Services, a leading provider of financial advisory firm based in Dublin.

This marks Fairstone’s second strategic partnership for 2025, eighth overall, with the aim of strengthening its position within financial planning services in Ireland.

Following closely on the heels of its partnership with Financial Architects in January 2025, this latest milestone aims to strengthen Fairstone’s reputation as a dynamic and influential presence in the financial planning & wealth management industry.

BRM Financial Services has built a strong reputation for excellence, offering tailored financial planning and mortgage services.

Through this partnership, Fairstone and BRM will aim to enhance their ability to provide innovative financial solutions to individuals and businesses, ensuring continued growth and value for clients.

Paul Merriman, CEO of Fairstone Ireland, said: “We are delighted to welcome Tom, Cathal and the team at BRM Financial Services to the Fairstone family.

“This partnership represents a pivotal step in our journey to become Ireland’s premier financial planning firm.

“Expanding into North Dublin enables us to serve even more clients with exceptional financial planning solutions while solidifying our presence in key areas across the country.”

With this latest development, Fairstone’s total Assets Under Management (AUM) now exceeds €1.8bn—a significant milestone in its growth trajectory.

Commenting on the partnership, Tom Kennedy said, “Joining Fairstone is an exciting opportunity for our team and clients.

“Our mission and purpose are to help individuals and their families take a wide view of their financial values and goals to help them create the life they want and put their money to work for them.

“With Fairstone’s extensive resources and expertise, we can enhance our bespoke financial planning offerings and deliver even greater value to the clients we serve.”

Anthony O’Driscoll, Head of Mergers & Acquisitions at Fairstone Ireland, emphasised the strategic significance of the acquisition: “The growth-focused mindset and the team aligns perfectly with Fairstone’s model of providing support and investment to our Partner Firms to assist them in achieving their growth objectives.

“Our Downstream Buy Out (DBO) model allows the owners of financial advice firms, to leverage the benefits of a highly supportive partner to optimise their business performance and capture an enhanced valuation.

“We look forward to working with the entire team.”

Photo: Fairstone Ireland CEO Paul Merriman, BRM Financial Services Directors Cathal Coates and Tom Kennedy