DKSH and Bayer Launch Strategic Partnership Across Multiple Markets in Southeast Asia

DKSH has signed a strategic business partnership with life science company Bayer, to provide comprehensive services for a portion of the Bayer Pharmaceuticals business in Singapore, Malaysia, Thailand and the Philippines.

SINGAPORE, July 10, 2025 /PRNewswire/ — DKSH Business Unit Healthcare, a Strategic Healthcare Solutions Partner and leading provider of Market Expansion Services for pharmaceutical, over-the-counter (OTC), consumer health and medical device companies, announces a partnership with life science company Bayer. The scope of the partnership covers Bayer cardiovascular products in Singapore, Malaysia, Thailand, and the Philippines, as well as the women’s health retail portfolio in Thailand.

Recognized for delivering sustainable growth for client partners, DKSH has been chosen to implement a Distribution and Promotion alliance business model that provided end-to-end solutions prioritizing healthcare access to patients. With DKSH’s deep expertise in cardiovascular therapies, proven engagement with healthcare professionals, robust distribution infrastructure, and integrated commercial and medical affairs capabilities â€“ this collaboration reinforces a significant step forward in continuing patient care and accessibility in the region.

“We are excited about this new partnership with DKSH,” stated Ashraf Al-Ouf, Head of Commercial Operations, Bayer Pharmaceuticals APAC. “DKSH’s extensive healthcare expertise and robust commercial capabilities in Southeast Asia position them as an ideal partner for us especially in Malaysia, Philippines, Singapore and Thailand. Together, we are well-equipped to navigate the evolving market landscape, drive sustainable growth, and enhance patient outcomes and accessibility in the region.”

“We are thrilled to embark on this partnership with Bayer. Each of the four markets have nuances to their healthcare system, and we appreciate that Bayer recognizes DKSH’s proven experience in effective commercialization, customer engagement and patient access. We are well aware that they had other potential choices of partners; hence, we are especially excited that Bayer chose to award this partnership to DKSH as they upgrade their go-to-market business model for these brands. We are confident we can help increase patient access while ensuring compliance and quality,” said Bijay Singh, Global Head Business Unit Healthcare, Member of the Executive Committee. He added, “By combining our expertise and resources as the leading healthcare commercialization business partner in the region with Bayer’s robust portfolio of products, we remain committed to uplifting the entire healthcare ecosystem in the SEA region, delivering better healthcare to all patients in these markets.”

About DKSH Holding Ltd.

DKSH’s purpose is to enrich people’s lives. For 160 years, we have been marketing, selling, and distributing high-quality products and brands for multinational and Fortune 500 companies. Through our Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver sustainable growth for our partners. We contribute to improving the quality of life for our employees and people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over 28,000 specialists and produced net sales of CHF 11.1 billion in 2024. As a strategic healthcare business partner, DKSH Business Unit Healthcare distributes and commercializes pharmaceuticals, consumer health, and over-the-counter products as well as medical devices. With around 8,000 specialists, Business Unit Healthcare generated net sales of CHF 5.7 billion in 2024. www.dksh.com/hec

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, “Health for all, Hunger for none,” the company’s products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Bayer Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2024, the Group employed around 93,000â€¯people and had sales of 46.6â€¯billion euros. R&D expenses amounted to 6.2â€¯billion euros. For more information, go to www.bayer.com.

For further information, please contact:

SPAG/FINN Partners
Raquel Lee
Tel: (65) 9247 4078
[email protected]

SPAG/FINN Partners
Hamzah Brown
Tel: (65) 9689 2686
[email protected]

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

DKSH and Bayer Launch Strategic Partnership Across Multiple Markets in Southeast Asia

Limited-time collaboration quests and events inspired by Universal Pictures and DreamWorks

Animation’s live-action reimagining of How to Train Your Dragon (in theaters now), is now available in Ragnarok Online.

Exclusive in-game items and costumes offered as rewards for completing quests

BUENA PARK, Calif., July 13, 2025 /PRNewswire/ — Global gaming company Gravity, has collaborated with Universal Products & Experiences to launch a limited time event in its PC MMORPG Ragnarok Online. The event coincides with the theatrical release of Universal Pictures and DreamWorks Animation’s live-action reimagining of How to Train Your Dragon, now playing in theaters worldwide.

The limited-time event, which runs until August 5, is available to players with Base Level 90 and above. During the collaboration event, the Abyss Lake in Ragnarok Online will be visited by Vikings and dragons from Berk. Players can embark on a story-driven quest to help young Viking Hiccup, his Night Fury dragon Toothless and their friends return to Berk.

Upon completing the main quest, players will unlock five related daily quests in sequence. Additional event quests are also available during the event. The main quest, The Strange Occurrence at Abyss Lake, can be initiated by engaging with the quest NPC Benjamin in Hugel. The daily quests can be accessed via five quest NPCs located in the event area, Serene Abyss Lake.

Each time a player completes a daily quest, they will receive a Viking Token, which can be exchanged for various in-game items, including the consumable Sharing Fish and exclusive costumes, including a Toothless costume, among others. Players can also look forward to limited-time costumes such as the Toothless Doll Helmet, Toothless Wings, Mini Toothless, and Toothless Hood.

For more information on the limited-time event, please visit the official Ragnarok Online website at

About Ragnarok Online

First launched in 2002, Ragnarok Online has established itself as one of gaming’s most resilient MMORPGs, blending 2D character sprites with 3D environments in a world inspired by Norse mythology. The game offers players unparalleled freedom to explore, battle, socialize, and craft their unique identities across a vast, interconnected world.

About Gravity Interactive, Inc.

Gravity Interactive, Inc., founded in California in 2003, has been at the forefront of bringing Gravity games to North American audiences and players worldwide. As a wholly-owned subsidiary of Gravity Co., Ltd., the company continues to support and expand the Ragnarok Online experience across multiple territories.

Major Titles

Gravity Interactive, Inc. has published and/or developed a variety of games, including Ragnarok Online (Launched in 2003 for North America), Requiem: Desiderium Mortis, Dragon Saga, Ragnarok Online 2, Midgard Heroes: Ragnarok Idle, Ragnarok Begins, and Ragnarok M: Eternal Love.

About the Live-Action How to Train Your Dragon

From three-time Oscar^® nominee and Golden Globe winner Dean DeBlois, the creative visionary behind DreamWorks Animation’s acclaimed How to Train Your Dragon trilogy, comes a stunning live-action reimagining of the film that launched the beloved franchise.

On the rugged isle of Berk, where Vikings and dragons have been bitter enemies for generations, Hiccup (Mason Thames; The Black Phone, For All Mankind) stands apart. The inventive yet overlooked son of Chief Stoick the Vast (Gerard Butler, reprising his voice role from the animated franchise), Hiccup defies centuries of tradition when he befriends Toothless, a feared Night Fury dragon. Their unlikely bond reveals the true nature of dragons, challenging the very foundations of Viking society.

With the fierce and ambitious Astrid (BAFTA nominee Nico Parker; Dumbo, The Last of Us) and the village’s quirky blacksmith Gobber (Nick Frost; Snow White and the Huntsman, Shaun of the Dead) by his side, Hiccup confronts a world torn by fear and misunderstanding.

As an ancient threat emerges, endangering both Vikings and dragons, Hiccup’s friendship with Toothless becomes the key to forging a new future. Together, they must navigate the delicate path toward peace, soaring beyond the boundaries of their worlds and redefining what it means to be a hero and a leader.

The film also stars Julian Dennison (Deadpool 2), Gabriel Howell (Bodies), Bronwyn James (Wicked), Harry Trevaldwyn (Smothered), Ruth Codd (The Midnight Club), BAFTA nominee Peter Serafinowicz (Guardians of the Galaxy) and Murray McArthur (Game of Thrones).

How to Train Your Dragon is written, produced and directed by DeBlois. It is also produced by four-time Oscar^® nominee Marc Platt (Wicked, La La Land) and Emmy winner Adam Siegel (Drive, 2 Guns). How To Train Your Dragon is part of the Filmed For IMAX^® Program, which offers filmmakers IMAX^® technology to help them deliver the most immersive movie experience to audiences around the world.

Inspired by Cressida Cowell’s New York Times bestselling book series, DreamWorks Animation’s How to Train Your Dragon franchise has captivated global audiences, earning four Academy Award^® nominations and grossing more than $1.6 billion at the global box-office. Now, through cutting-edge visual effects, DeBlois transforms his beloved animated saga into a breathtaking live-action spectacle, bringing the epic adventures of Hiccup and Toothless to life with jaw-dropping realism as they discover the true meaning of friendship, courage and destiny.

About Universal Products & Experiences

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Gravity Launches How to Train Your Dragon Collaboration for Ragnarok Online