How Advertising Agencies Use AI to Pitch and Win Business
Don't sound the death knell for ad agencies yet.Artificial intelligence threatens to upend the ad agency sector. Ever-improving tools are...
Business Through Advertising
OpenAI is burning billions. Advertising might be the exit plan
The company is developing a sleek AI companion device, born out of its acquisition of former Apple designer Jony Ive’s...
Future-proof your marketing strategy with Google’s AI rivals
When you go to look something up, you tend to google it, right? You’re not alone, as around 90 per...
Amazon bolsters ad business with InfoSum, Magnite partnerships
Dive Brief: Amazon continues to strengthen its advertising offerings, striking new agreements with data platform InfoSum and sell-side company Magnite,...
6-months into Perplexity ad business and marketers want scale
It’s only been six months since Perplexity launched its ad business, but advertisers are already hungry for it to grow...
Amazon’s Advertising Revenue to Surpass $60 Billion, Expands Beyond Search, ET BrandEquity
HighlightsAmazon's advertising business is projected to exceed USD 60 billion in retail media ad revenue this year, indicating its growing...
Industry Vet Rob Wheeler Launches ATM, Spotlighting ‘The Business Of Advertising’
Rob Wheeler, until recently the chief marketing officer of GroupM, launched a new media venture on Tuesday called At The...
Buy Facebook Accounts with Verified Business Managers for
SUDBURY, Ontario, May 11, 2025 (GLOBE NEWSWIRE) -- Getting a facebook ad account restricted is one the most frustrating things....
Walmart’s global ad business soars 50% following Vizio integration
Dive Brief: Walmart’s global advertising business grew 50% year over year in the retailer’s fiscal Q1 2026, boosted by the...
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