GroupM and GrabAds Unlock the Power of Geo-Based Audience Data in an Industry-First Partnership
The partnership will leverage GrabAds’ retail media ecosystem, including providing GroupM and its clients access to geo-based audience insights across...
Data
How AI-Driven Data Analytics Can Enhance Digital Marketing
Alex Kudos has over 20 years experience in marketing and currently serves as CMO at Social Discovery Group. getty The...
IBA Group, Data Monsters form strategic generative AI partnership
IBA Group, Data Monsters join forces. IBA Group, a full stack software service provider, and Data Monsters, an NVIDIA Elite...
Amsterdam’s Yondr to exit India’s data centre race. JV partner Everstone eyes full control.
New Delhi: The Netherlands-headquartered Yondr Group is planning to exit its joint venture—Everyondr—that it set up in partnership with private...
Paycorp Leverages ATM Transaction Data to Offer UK Businesses Funding in Under 2 Hours
Payment solutions provider Paycorp has expanded its embedded, pre-approved business funding offering into the United Kingdom, to meet growing demand...
Costco is building out an ad business using its shoppers’ data
Advertisers could soon be targeting hot-dog-combo enthusiasts who buy toilet paper by the truckload.Costco is building out an ad network...
The Top 10 Marketing Data Challenges For B2B Businesses In 2024
Founder & CEO of 42DM, a B2B digital marketing agency for tech companies. getty In 2024, a year marked by...
/https://i.s3.glbimg.com/v1/AUTH_63b422c2caee4269b8b34177e8876b93/internal_photos/bs/2026/S/B/7tcnNwRWuM0qjxiJPdDQ/foto09emp-101-chat-b6.jpg "When advertising enters the conversation with consumers")
