What influencer marketing budgets should look like in 2025
“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer marketing have...
Business Through Advertising
Read the Memo Telling WPP Staff to Come Into the Office 4 Days a Week
The advertising giant WPP is telling workers to come to the office four days a week from April.Business Insider obtained...
Sociable: Will Meta’s revised approach to moderation impact its ad business?
"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media...
Ad Industry M&A Deals That Could Shake up the Industry in 2025
Ad industry M&A activity is expected to surge in 2025.Key areas of interest include retail media, streaming TV, influencer marketing,...
2025 won’t be business as usual, so we must change with the times
Opinion As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible...
Reimagining Small Business Marketing with Intellichat
A Conversational AI Marketing Companion for Small Online Businesses PRINCETON, N.J., Dec. 31, 2024 /PRNewswire/ -- LXRGuide, the AI-powered small...
10 Marketing Trends Every Business Owner Should Know Going Into 2025
As 2025 approaches, businesses face an ever-shifting landscape, with consumer behavior and technology evolving at record speed. Successful marketing strategies...
6 Creative Wins That Stopped Us in Our Tracks
As the curtain closes on 2024, we’re looking back at the campaigns that didn’t just show up—they showed off. From...
What to expect from retail media networks in 2025
Keith Bryan, now founder and CEO of retail media consultancy Colosseum Strategy, remembers sitting in Best Buy’s offices in 2004...
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